About:
Coffee Rush was a speculative sporting event for the Seattle Mariners that leaned into Seattle's history and love of coffee. A perfect pick-me-up for a city known for its cloudy weather, the theming of the coffee rush was to create an opportunity for local coffee shops to platform themselves and fight for the title of "best coffee" through an event hosted by the local sports team.
To help give Coffee Rush that feel of coffee-fueled chaos, the advertisements focused on imagery of coffee being spilled and stains left behind by the base of the coffee cup. The colors chosen were made up of a combination of the blue of the Seattle Mariners and the rich red-brown of the coffee.
Skills: Adobe Photoshop / Adobe Dimension / Adobe Indesign / Adobe Illustrator
Work Process
Coffee Rush was fun to design, as I felt the logo needed to be bold with flowing letter forms so that it could create the energy needed to go with the theme. The trick was finding something that was exciting without being too loud or distracting.
Many designs were made with imagery or italics to help sell the core concepts of "coffee" and "energy," but in the end, I chose to go with the final logo below as the letterform of the R gave the wordmark that nice feel of motion, while allowing the rest of the letters to stand on their own.
Why coffee?
In the early 1950s-1960s, America was mostly drinking very similar black coffees and it’s bitter taste and ubiquity made it a little boring to the younger generation. There was no point to brew houses cause basically at this point in American culture, all coffee was prepared and brewed the same, cheap and quickly
The counter culture movement started to experiment with adding flavours and making coffee places locations to read, gather, and even talk about social problems. Seattle, though not nessicarily the first to adopt this culture, was the first to adopt it on such a wide commercial level, with coffee houses quickly popping up all over the place.