Artist Statement
Isabelle Fischer (She/Her) is a Graphic designer. She uses her skills in art and design to take ideas and craft them into brilliant, clean, and whimsical pieces. With her talents, even product packaging, ad designs, and logos can communicate complex stories for viewers to engage in. She currently has work ranging from 2D mediums like goal-keeping apps and festival branding to 3D design work such as merchandise and product design. Isabelle is currently working on a piece called “Grounding Garden”, a wildflower-based meditation journal, that will be displayed in a gallery near ECU spring 2026.
Have you ever looked at the world around you and asked yourself, “What separates the dull and mundane from the memorable?”
My name is Isabelle Fischer, and this question forms the foundation of my work and the things for which I have sought answers through experimentation. What I have found is that what separates a mundane and forgettable logo or design from a design people truly remember is to find the little threads of magic and creativity in a concept and weave them together into a design that is not just cohesive, but truly unique and beautiful. The little unique details that separate mere letters into a brand.
I work in a digital medium, a truly wonderful creative space where, as long as it can be dreamt, it can be shaped it into a reality. I take the form of a letter and change its and shape it until it resembles a flower, a house, clothing, or coffee, all while keeping it a legible form. I find the fonts and letterforms that speak to a brand's personality. There is a bit of play in the process, like a child finding shapes in the cloud or turning a banana into a phone. It seems ridiculous, yet adding just a little bit of whimsy turns a letter from just a font anyone can use to a recognizable symbol or even a whole brand. Design work of brands like Dark Horse Wine and Swan & Mallard understand how the creativity found in the little details leaves a lasting impact on consumers because of their branding, highlighting the direct impact that a well-designed logo can have.
Finding the little magical thread of potential in concepts, ideas, and letterforms is my work, and it is my joy. I am currently working on a design thesis called “The Pretty Little Things” that focuses on the potential of wildflowers. I personally have seen and experienced how watching the seasons change in the wildflowers around me had a positive effect on my mental health and broke me out of the repetitive blur that is the everyday routine. I want others to see that too; I want them to see the potential of the things that naturally change around them to lift themselves. I want to design it into journals, apps, and other touch points so that they can tangibly see what they had been missing before. This design thesis will be arriving at a gallery around ECU in the spring of 2026.